ASML enters into partnership with Van Gogh Brabant and Van Gogh Museum

VELDHOVEN, July 2, 2019 -High-tech company ASML is entering into a long-term collaboration with Van Gogh Brabant in Nuenen and the Van Gogh Museum in Amsterdam, bringing together state-of-the-art technology and Van Gogh's quest for color and light.

"Vincent van Gogh was a Brabander, a rebel and an innovator. Light inspired him and it is central to his work, just as it is to ours," said Peter Wennink, President & CEO of ASML. "This collaboration gives us the opportunity to help connect, preserve and use Van Gogh's heritage in Amsterdam and Brabant to share our knowledge with a wide audience. "

Vincentre Nuenen

Vincent van Gogh painted his first masterpiece in Nuenen in 1885: The Potato Eaters. It was the result of an intensive search for perspective and light that characterized his Brabant period. By linking Vincent's life story to the innovative Brainport region, ASML and Van Gogh Brabant know how to further increase the appeal of the region. This collaboration will contribute to the realization of the museum's planned expansions. In addition, on the initiative of ASML, Vincent's Lightlab will be realized at the expansion of Museum Vincentre. Here visitors of all ages will discover what light is, how important it is in the world around us and how Van Gogh experimented with it in his paintings. The realization of the expansion of the museum and the opening of Vincent's Lightlab are planned for early 2021.

Frank van den Eijnden, Director Van Gogh Brabant / Van Gogh Sites Foundation: "I am proud of this collaboration with ASML. It confirms the relevance of Vincent van Gogh as an inspiration and innovator and shows what Brabant excels in: craftsmanship, collaboration and innovation. Thanks to ASML's expertise and strength, we can take Vincent Van Gogh's legacy into the future."

Van Gogh Museum Amsterdam

ASML commits to the Van Gogh Museum as lead partner for a period of 5 years as Partner in Science. Adriaan Dönszelmann, Van Gogh Museum business director: "We are delighted and honored by this partnership and look forward to working with this fantastic party."

An important part of the Van Gogh Museum's mission is the management and preservation of its collection. ASML will support the museum with (research into) this conservation, which will also allow future generations to be reached with and inspired by the life and work of Vincent van Gogh and his contemporaries.

In addition to a substantial financial contribution - including for research and restoration - ASML will provide a team of researchers to support the museum in research areas focused on the conservation of the collection. The collaboration also focuses on enabling educational activities. For example, there will be a PhD research position and/or university chair and ASML will support the museum in offering and further developing educational materials for primary and secondary school students.

Brabant and Amsterdam

The Brabant connection will literally be made visible at the Van Gogh Museum: the room where "The Potato Eaters"(1885) made in Nuenen is on display will be renamed ASML Gallery.