Van Gogh Sites Foundation is now offering unique NFTs. NFT stands for Non Fungible Token. An NFT is a certificate by which the buyer becomes the owner of a unique digital object and thereby also supports the Van Gogh heritage.News release
The new NFTs are associated with the Brabant Van Gogh Monuments. They raise awareness of the heritage in Asia and provide a new source of funding for preserving the monuments. The developers have created unique digital content at a selection of Van Gogh Monuments based on a tree leaf of the site. The leaf represents Vincent's native soil and is a sign of his short artistic life and the influences of nature that would stay with him throughout his career.
NFTs are often used for digital art. The object's digital code is stored in a blockchain and the NFT is traded. The NFTs are an initiative of Appreciator.io, Van Gogh Brabant and Tomas Concept + Creation. The special feature of this NFT is that the tree leaf is digitized and then sold in a limited edition as a 3D printed version. A small documentary of the entire creation process is being made for each location. Scroll down for the video testimonials on this page.
Conceived by Emily Cheung, CEO of Appreciator.io, the Fine NFT grew out of a Chinese-European cultural program aimed at acquaintance and exchange. The Fine NFT reaches a young Asian audience for whom European cultural heritage normally remains outside the focus area. Appreciator.io (Hong Kong) developed 'Fine NFT's Van Gogh Monuments' together with Tomas Concept + Creation ('s-Hertogenbosch) and the Van Gogh Sites Foundation (Oisterwijk). Watch the making-of video.
Fine NFTs are offered on appreciator.io, powered by Emily Cheung. With the purchase, the buyer becomes a certificate holder of a share of the Van Gogh Sites NV, which invests in Van Gogh heritage in Brabant.The NFTs are released in different editions, ranging in price from amounts around $750 USD to $10,000 USD. The deluxe edition combines the digital object with a 3D printed sheet in a special presentation.
Visit appreciator.io for all info and participation.
The launch of the Van Gogh NFTs has led to more than 100 publications in international media in recent weeks. Publicity for the Brabant Van Gogh Monuments is thus already a great success.
Frank van den Eijnden, Van Gogh Site Foundation director, stands by the picturesque Van Gogh church in Nuenen where Vincent's father was pastor. Watch the video with his story about the site in relation to the NFT.
Tomas Snels, creative director at Tomas Concept & Creation talks about NFT's concept development in this video from his office. He managed to acquire technology and craft with the character of Vincent van Gogh and the Van Gogh Monuments in Brabant.